90's Alternative music supergroup +LIVE+, renowned for their powerful anthems like "Lightning Crashes" and "I Alone," and their multi-platinum album "Throwing Copper," teamed up with Sideshow Beverages to create a special beer commemorating the 25th anniversary of their landmark album. Given the album's iconic status, we conceptualized a Copper/Amber ale to reflect the name, aptly calling it "Throwing Copper Ale." The beer perfectly captured the spirit of the album and was a hit with fans across the US. Promoted on the band's anniversary tour and distributed in multiple markets, "Throwing Copper Ale" became a favorite among both music and beer enthusiasts. It received a full page article in the January 2020 edition of Chilled magazine, leading to multiple requests from various large scale venues.
Sideshow Beverages
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