"Throwing Copper" Ale
90's Alternative music supergroup +LIVE+, renowned for their powerful anthems like "Lightning Crashes" and "I Alone," and their multi-platinum album "Throwing Copper," teamed up with Sideshow Beverages to create a special beer commemorating the 25th anniversary of their landmark album. Given the album's iconic status, we conceptualized a Copper/Amber ale to reflect the name, aptly calling it "Throwing Copper Ale." The beer perfectly captured the spirit of the album and was a hit with fans across the US. Promoted on the band's anniversary tour and distributed in multiple markets, "Throwing Copper Ale" became a favorite among both music and beer enthusiasts.
CHILLED MAGAZINE JAN. 2020
Throwing Copper Ale featured in Chilled Magazine
Sideshow Beverages developed a brand concept so dynamic and culturally resonant that it captured the attention of Chilled Magazine, a nationally distributed craft beverage trade publication. The result was a featured, two-page centerpiece article in the January 2020 issue highlighting Throwing Copper Ale, a collaboration with the iconic alternative rock band +LIVE+. The coverage showcased the strength of our brand storytelling, design execution, and ability to translate music legacy into a compelling craft beer identity—solidifying the project as a standout example of creative innovation within the industry.