AWARDS AND ACCOLADES

 Sideshow Beverages is proud to be a five-time recipient of the prestigious Craft Beer Marketing “Crushie” Awards—earning four Gold Crushies along with one Global Crushie, recognizing the best in the world. These honors are a direct reflection of our relentless commitment to bold creativity, innovative brand development, and building meaningful brand awareness in a competitive marketplace. By pushing boundaries and consistently delivering standout concepts, we’ve helped our partners not only capture attention—but own it.  Winning these awards highlights Sideshow Beverages' dedication to developing unique, impactful brands that resonate with both consumers and the industry. 

 In January 2020, Chilled Magazine, a leading publication dedicated to the art and culture of cocktails, spirits, and craft beverages, featured "Throwing Copper Ale" in a two-page spread. Known for showcasing the latest trends and stories behind the best drinks in the industry, Chilled Magazine highlighted the collaboration between +LIVE+ and Sideshow Beverages, celebrating the beer's connection to the band's iconic "Throwing Copper" album. This feature brought significant attention to the ale, further solidifying its status among fans and craft beer enthusiasts alike. .

 "Throwing Copper Ale" garnered significant recognition in the industry, winning a prestigious NYX Marcom Award in 2020 and a Muse Design Award for Brand Excellence in 2021. The NYX Marcom Awards celebrate the best in marketing, communication, and creative excellence, recognizing brands that push boundaries and set new standards in the industry. The Muse Design Awards, on the other hand, honor outstanding creative design and innovation across various fields. Winning these awards is a testament to the exceptional branding and design work behind "Throwing Copper Ale," highlighting its success not only as a beverage but as a powerful brand that resonates with both fans and industry professionals. 

   Sideshow Beverages paid tribute to the iconic 1986 film "RAD" by creating a special "RED" Ale that perfectly captured the spirit of this worldwide cult classic. This unique brew not only honored the film's legacy but also impressed industry experts, earning a Muse Design Award for Brand Excellence. The recognition highlights the successful blend of nostalgic branding and exceptional brewing, making it a fitting homage to a beloved movie that continues to resonate with fans around the globe. 

 Sideshow Beverages collaborated with the popular Los Angeles morning radio show Heidi and Frank on 95.5 KLOS to develop a unique beer inspired by a memorable bit from the show. Known for their dynamic and entertaining on-air chemistry, Heidi and Frank have garnered a loyal following and numerous accolades over the years. The beer, infused with the show's humor and personality, resonated with their audience and captured the essence of the program. This creative project was recognized with a Marcom Award for Branding Excellence, highlighting the successful fusion of entertainment and craft brewing. 

 "Los Guerreros" Mexican Lager has been widely recognized for its exceptional quality and branding. The brand has earned prestigious accolades, including a Craft Beer Marketing Award and a Communicator Award for outstanding achievement in brand development. The beer itself has also garnered multiple awards, such as a Gold in the Can Can Craft Beer Awards and a Silver in the NY International Beer Competition, along with an impressive score of 89 in the USA Beer Ratings competition. These honors highlight both the craftsmanship and the strategic branding behind "Los Guerreros" Mexican Lager. 

  Sideshow Beverages is proud to have been awarded a Global Craft Beer Marketing Award—recognized as the best in the world—for our brand design of Dr. Adams Hard Seltzer. This distinctive and highly versatile design system was created to seamlessly extend across all flavors of the brand while maintaining a bold, cohesive shelf presence. Selected by a panel of industry experts, the Dr. Adams identity was honored for its exceptional ability to stand out in a crowded retail environment and redefine what impactful, scalable packaging design can achieve. 

Sideshow Beverages is proud to have been awarded a Gold Hermes Creative Award for its exceptional package design created for Alosta Brewing Co.’s Pantera tribute beer, Good Friends and A Bottle of Pils. Inspired by the iconic Pantera track “Good Friends and a Bottle of Pills,” the project reimagined the concept as a German-style Pilsner with a bold, culturally driven design approach.

At a time when bottled beer releases have become increasingly rare, Alosta challenged Sideshow Beverages to create a package that would command attention on the shelf. The result was a visually striking bottle design that paid homage to Pantera’s legendary 1994 album Far Beyond Driven, reinterpreted through a hop cone centerpiece. The creative also cleverly reimagined the classic “Parental Advisory Explicit Lyrics” label to reflect German Pilsner branding and beer information, blending music culture and craft beer authenticity in a fresh, unexpected way.

To complete the experience, a limited-edition collector’s box was developed as part of the release, elevating the presentation and reinforcing its premium, shelf-dominating presence. The final execution stood out for its creativity, cultural relevance, and meticulous attention to detail—earning top honors from the Hermes Creative Awards.

 Good Friends and A Bottle of Pils was selected in 2021 to be part of the exclusive Knotfest Beer Pit—a specially curated collection of craft beers featured in conjunction with the nationally recognized Knotfest music festival. The Beer Pit showcases a handpicked lineup of standout, culturally driven brews that align with the energy and attitude of the festival and its fanbase. Being chosen placed Good Friends and A Bottle of Pils among a select group of brands  for fans across multiple Knotfest events nationwide, highlighting its unique blend of bold design, music influence, and standout quality. .

Since 2014, our client celebrated their anniversary with an annual release called Annum. In 2021, a trademark challenge from a California winery required a new name—creating an opportunity for a bold and culturally driven rebrand. With the client’s deep connection to music, we secured approval from the winery and reintroduced the release as The Beer Formerly Known as Annum, inspired by Prince’s iconic transition to The Artist Formerly Known as Prince during his own trademark dispute.

We carried this concept into the visual identity, reimagining the logo with subtle, layered beer elements—including a barley stock, hop cone, pint glasses, and a bottle opener—serving as both brand storytelling tools and a creative nod to the artist himself.

The result was a standout rebrand that turned a legal challenge into a memorable brand moment, ultimately earning an NYX MarCom Award for Best Product Rebrand.